Content Writer
Job Duties and Responsibilities
- A deep understanding of customers and what motivates them online.
- Familiarity with keyword placement and other SEO best practices.
- Experience with online marketing and lead generation.
- An understanding of formatting articles on the web.
- Writing clear marketing copy to promote products/services.
- Researching industry-related topics including online sources.
- Write quality and fact-filled content that can convince readers to do favorable actions.
- Developing an engaging and highly creative piece that can set the brand tone in a convincing manner.
- Use of proper subheadings to make the content interactive and appealing.
- The right use of External and Internal link in Content Piece.
- Ensuring SEO compatibility of content with the right use of keywords.
- Tracking each web page and ensuring content is the best fit with the responsive design of that page.
- Implementing various elements of content marketing strategy as instructed by Content Manager.
- Optimizing current copy on website.
- Writing new SEO-friendly copy for website pages.
- Blog writing and posting, media pitches, articles, etc.
- Infographic creation and promotion.
- SlideShare creation.
- Video Transcriptions.
- Participating in client calls during campaign kick-off and as necessary thereafter.
- Researching trending topics within a variety of industries.
- Develop engaging content for articles, blogs, stories and social media to entice and engage audience.
- Ensure that web page content is edited properly to increase on-screen readability.
- Ensure that content contains enough keywords for search engine optimization.
- Other duties as assigned. ...